“We learned a lot from that first event and have many ideas on how it could be improved,” she says. “In order to engage the stylists more and spark client interest, we’re planning a hair show the night of the art auction,” Vohland adds.
Her plan is to let each stylist choose a piece of art as inspiration. Vohland also plans on setting up an online donation site and working with local elementary school art teachers to select art.
“Hopefully this will create more community interest and spread awareness,” she says. “And ideally we will bring in enough to continue to co-sponsor the larger, more lucrative fundraiser at the winery.”
As a new business, Vohland appreciates the opportunity the fundraiser provides to put Royale Hair Parlor on the radar. Although she acknowledges traditional advertising is effective, she feels positive social change is important to her clients.
“Showing that we care about our community and are involved in charitable fundraising is promoting a positive image,” she says. “Raising money for CASA got both our staff and our clients excited. By getting involved in charitable work before our first year of business is up we have set a standard for our salon. We have created a culture.”
In 2013, Wella's Hairdressers at Heart Charity Challenge awarded 20 finalists with grants that totalled $43,000. The next Wella“Supports Your Cause” Charity Challenge will commence in the spring of 2014. For more information and updates, please visit hairdressersatheart.com.