Joico aims to promote hair as a medium for artistic expression by introducing the Design Collection.

Molding Putty - Designed to be re-interpreted throughout the day, this hybrid is non-greasy and provides natural shine.

Pliable Paste - Designed to create texture that feels thick and pliable, this hybrid paste gives firm hold, texture and a clean matte finish.

Gloss Wax - Designed to be featherweight on the hair while retaining a clean texture.



Dry Spray Wax - An ultra-dry aerosol with the strength of highly malleable wax, this spray wax delivers a medium hold that is easily re-manipulated.

Humidity Blocker Finishing Shield - Offers protection against humidity, this formula forms a barrier around each hair strand to lock out style-robbing moisture.

The Design Collection will be available March 2008 at Joico salons and spas nationwide. For more details, visit www.joico.com.

Joico's Design Collection