Beth Minardi reviews the process she used to achieve this model’s rich chestnut shade.
Minardi’s message wasn’t just about the day-to-day business of coloring, though. She also addressed how to be a more confident colorist.
“Do not call color a service,” said Minardi. “It’s an art form. You are painting a living canvas.”
She also addressed the language used in salons for color services. “I have banned the term ‘single process’ from my salon,” she said. “I call it a color refresh and glaze.”
Minardi’s three-hour presentation included lots of questions from audience members and tons of formulas.
To learn more about Joico color, visit joico.com, for more information on Minardi, visit minardibeauty.com.