Beth Minardi reviews the process she used to achieve this modelâs rich chestnut shade.
At the recent ISSE Midwest
show in Rosemont, Illinois, Joico
Vero K-Pak color spokesperson
Beth Minardi gave a three-hour
class where she detailed her
signature techniquesâlike zig zag
foilingâand colored models in the
latest commercial trends.
Minardiâs message wasnât just about
the day-to-day business of coloring,
though. She also addressed how to be
a more confident colorist.
âDo not call color a service,â said
Minardi. âItâs an art form. You are painting
a living canvas.â
She also addressed the language
used in salons for color services. âI have
banned the term âsingle processâ from
my salon,â she said. âI call it a color refresh
Minardiâs three-hour presentation
included lots of questions from audience
members and tons of formulas.
To learn more about Joico color, visit
joico.com, for more information on Minardi,