Cosmoprof beauty show a success in Italy

06/01/2010 4:52:19 PM

 

The 43rd annual Cosmoprof Worldwide Bologna event just concluded and word is that the international beauty expo was the usual phenomenal success despite the unforeseen travel interruptions caused by Icelandic volcanic ash stalling European air travel. Despite that, show organizers report that attendance was up almost 5 percent over last year.

Cosmoprof covers the entire spectrum of beauty, but hair is, of course, front and center and this year’s headliners included Robert Cromeans, Claudio De Cicco, Rudy Mostarda, the Tony & Guy team, the Alexandre de Paris
team and Carlo Bay. More than 12,000 tickets were sold to see these rock stars of international styling show off their talents in a show that doubled as a spectacular fashion runway extravaganza.

Aldo and Monica Coppola wowed a standing-room-only crowd as lines of spectators also watched them on a wall of video monitors. Discover Beauty, the concept pioneered by the Professional Beauty Association and Cosmoprof North America, debuted in Bologna this year. Discover Beauty is a program that brings emerging (new and not yet on shelves) brands together with interested buyers. The Discover Beauty Pavilion is an integral part of the Las Vegas event and was a success in Bologna as well. New brand Functional Lab received the Discover Beauty Award given to the brand that shows the most potential for success in the European market.
Other highlights of Cosmoprof Bologna included pavilions devoted to packaging, design and promotional creativity, spa and esthetics seminars and workshops, and the Green-volution, an area focusing on natural products and green business practices.

This year, Cosmoprof Bologna introduced a nail area—its first, but one that show representatives are calling “an undisputed fashion accessory trendsetter.”

This is Italy after all, and there is always plenty of great food, wine and entertainment. The party hosted by Diesel Profumo was the after-hours hit of the show. For more details or information on next year’s event go to cosmoprof.it.

 

 

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