On June 6, 2008, Redken held yet another successful Cut-A-Thon at the Redken Exchange on 5th Avenue in NYC. Through the event, Redken raised $17,076, all of which will be donated to City of Hope, Redken’s 2008 charity partner.
Lining up as early as 6:00am, 428 New York City consumers flocked to the event throughout the day to get their hair cut and styled by top Redken Stylists. Consumers left the Cut-A-Thon looking fabulous and feeling even better for contributing to a good cause.
City of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as a Comprehensive Cancer Center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope's research and treatment protocols advance care throughout the nation.
For more information, images or to speak with a Redken representative about the event, please feel free to contact me at firstname.lastname@example.org or 212-984-4294.
For information on City of Hope, visit cityofhope.org.