Carmen DePasquale, founder and CEO of DePasquale Companies, recently brought his company’s leading brands to Beauty World Middle East, the region’s largest beauty products, cosmetics and fragrance trade show, held in Dubai, UAE.

The brands featured were: Cures by Avance, Ecru New York, New York Streets and Beauty Addicts. Cures by Avance is a line of treatment and corrective skin care products. Ecru New York is an exclusive hair care line. New York Streets features fashion-forward hair styling products and Beauty Addicts is a collection of cosmetics based on an easy-to-use range of four color families. All four brands are distributed across the U.S. and abroad. Attending Beauty World Middle East reflects DePasquale’s commitment to growing international distribution. Visit

DePasquale cosmetics come to the Middle East
Carmen DePasquale, founder and CEO of DePasquale Companies; Dee DeLuca-Mattos, vice president of Cures by Avance; and Mark DePasquale of Ecru and New York Streets at Beauty World Middle East in Dubai.