Andis showed support for its community of barbers and cancer research when it donated cases of RealTree camo cordless beard and moustache trimmers to benefit the Barber Authority's Cuts for Cancer charity fundraiser held at the 75th Sturgis Motorcycle Rally in South Dakota, August 1-9.
Barber Authority, a crew of master barbers organized by Master Barber Steve Vilot to perform services at high profile events like the ESPN Winter XGames and Lollapalooza, operated a four-chair barbershop at the Sturgis City Park to groom rally attendees free of charge. All tips and proceeds from Andis trimmer purchases went to the Dyin 2 Live Dream cancer program that fulfills dreams for children with cancer.
Steve Vilot of Barber Authority and the cordless RealTree camo trimmer.
“As professional barbers, we rely on Andis tools day in and day out so it was very exciting so see Andis step in and provide trimmers to help us raise money toward our $75,000 goal. Many of the male motorcyclists at Sturgis are sporting groomed facial hair and these convenient cordless trimmers help keep their fresh cuts in check while they’re on the road,” says Vilot.
“Andis is proud to make a positive impact by supporting programs like the United Way and Barber Authority’s Cuts for Cancer. The fourth generation leadership of Andis is continuing the legacy of giving at Andis,” said Karen Formico, Andis vice president of marketing.
For reprint and licensing requests for this article, Click here.
media brand