ISSE Long Beach

By Maggie Mulhern | 03/01/2011 10:51:55 AM


The event: The Professional Beauty Association’s 2011 International Salon and Spa Expo (ISSE), Long Beach, California

Details and highlights: More than 40,000 attendees walked the floor to learn the latest trends, techniques, products, tools and services for the salon and spa professional. Top trends included: coloring and smoothing services, clipper trends, argan oil, accessories and accent pieces.

Education: The three-day event offered more than 250 educational opportunities to up your skills in classes offering specific and advanced education. The North American Hairstyling Awards (NAHA) class featured NAHA winners offering participants the tips on how to win a NAHA. Business-building classes focused on how to market and grow business. The ISSE Long Beach Latino Fashion Theater offered a venue for new cut and color trends for the Latino market. The EstheticsAmerica & Wellness Pavilion devoted to skin care, cosmetics, health and wellness products, services and education offered the latest information, products and services. Continuing Education credits were also available to massage and wellness professionals along with advanced training from Cidesco USA.

Celeb sightings: Industry celebrities Kim Vo, Nick Arrojo, Brig Van Osten to name a few were in attendance. Top film stylists Sacha Quarles and Pierce Austin were found checking out the Malibu MakeOver Crystal Gel Normalizer, while John Simpson, Damien Carney and Charlie Price taught the latest in cut, color and design. Tabatha Coffey stopped by to sign copies of her new book It’s Not Really About The Hair. Sherri Jessee taught a class and did make-up on Nancy O’Dell, Rusk spokesperson and Entertainment Tonight host, who was there to cover the show.

Crowd pleaser: There was a frenzy at the OPI booth when—on day one—they ran out of “Shatter,” the crackly black lacquer made famous by Katy Perry. Thousands of bottles were delivered the next day, and sold out again by the afternoon!

Maggie Mulhern chats with Tabatha Coffey for MODERN SALON TV.

Nick Arrojo was one of dozens of key educators performing at the International Fashion Theater.

Education and demonstrations were held on stages throughout the show.





ABOUT THE AUTHOR: Maggie Mulhern

Maggie Mulhern is the Beauty & Fashion Director at Modern Salon magazine.


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