Joico joined country music star Laura Bryna at Los Angeles' House of Blues for a concert honoring "hometown heroes," inspired by Bryna's song.

The concert  honored the five winners of Bryna's contest recognizing individuals for helping others in their communities.
The honorees received a Joico K-Pak gift bag and styling services from educator Adrianna de los Reyes. She also styled the hair of five members of the U.S. Air National Guard and provided Bryna with her onstage style using products from Joico's Design Collection.

"All of the heroes received the special edition K-Pak handbags in their gift bags and everyone of them was carrying the bag to the concert," says de los Reyes. Visit joico.com

Joico Joins Hometown Heroes Celebration
Country music star Laura Bryna and Joico
sponsored a concert to honor the hometown
heroes inspired by Bryna's song of the same name.


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