Joico’s Vero K-Pak Crème Lightener

By Web Editor | 03/23/2009 10:34:00 AM


Joico’s new Vero K-Pak Crème Lightener reconstructs as it lightens hair up to eight levels with a creamy consistency for even root-to-ends application. K-Pak Crème Lightener is formulated with 19 amino acids and vitamin-rich ingredients that add softness and shine and reduce swelling. The fragrance-free formula can be applied on or off scalp. Three Age Defy Balancing Additives increase the colorist’s options. Age Defy Gray Controller, when added to Crème Lightener,* helps control depth of color results on graying hair. Age Defy Red Controller allows stylists to perfect any red or copper shade and Clear can be mixed with any Age Defy shade to reduce saturation.

For more information on any Joico brand, visit

*Edit: In April MODERN, it stated that Joico Age Defy Controllers could be added to Crème Lightener (page 81). Age Defy Controllers deposit color and Crème Lightener lightens. The controllers and lightener are not combined.

Results can be controlled and fine-tuned with Joico’s new Vero K-Pak Crème Lightener and Age Defy Balancing Additives.




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