L'Oreal Professionnel Adds Texture Expert Style Products and Trend Release

By Web Editor | 07/17/2008 11:05:00 AM


L’Oreal Professionnel has expanded its Texture Expert line with three new styling products and its first styling trend collection, Haute Creation-A Couture Collection, created by Malcolm Edwards.

The new Texture Transformation styling products include Elasticite, a crème-gel that activates curls with a weightless formula for fine and limp hair, Sculpt Paste, a piecing product that builds style into medium to thick hair and Smooth Ultime that creates manageable style for coarse hair with added moisture and humidity protection.  L'Oreal Professionnel  has added three new styling products to its Texture Expert line, which are illustrated with the company's first strictly styling trend release shown below. For more information, visit www.lorealprofessionnel.com.




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