L’Oréal Professionnel launches new highlighting techniques

By Lauren Salapatek | 05/27/2010 1:37:01 PM

 

L’Oréal Professionnel launched its Balayage Riviera collection in May. The technique will accentuate texture
and movement in the hair, providing soft, multi-dimensional highlights customized to suit each client.

The three new techniques include: Riviera Sunrise, which illuminates the face with dramatic, bold highlights;
Riviera Sunkiss, which enhances brunettes with sun-kissed highlights; and Riviera Sunshine, which adds
soft, natural highlights. For details visit lorealprofessionnel.com.

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.

 


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