New Aveda Be Curly Style-Prep and System

Launched in 2007, the Be Curly System was developed for guests in need of a hair care ritual that could enhance, intensify and define waves and curls. These products provide added moisture and definition to natural or permed curls. The Be Curly four-step system includes: Be Curly Shampoo, Be Curly Conditioner, Be Curly Curl Enhancer, and now, the new Be Curly Style-Prep.

Available in Aveda salons, spas and stores in January, Aveda Be Curly Style-Prep moisturizes and seals the cuticle to define curls and provide all-day frizz control. The lightweight formula sets a foundation for curly hair styles on both shampoo days and non-shampoo days, making styling easier for long-lasting curls.

This product adds a much needed moisturizing and defrizzing benefit to the Aveda Be Curly System.

This product contains hydrolyzed wheat protein and organic aloe blend, which expands when hair is wet and contracts when dry to enhance curl, or wave and control frizz all day long. It also contains organic babassu oil, baobab seed oil and macadamia nut to help seal, soften and moisturize hair. Style-Prep contains plant-derived cellulose and Guar bean to help maintain your client’s curly/wavy styles.

To use, work a small amount of the product in hands and apply through damp hair. To reactivate curl on non-shampoo days, dampen hair and apply. For more information about this product or the new Aveda Be Curly System, visit aveda.com or call 800-328-0849.

(Hair Styling on Model Shot Credit: Allen Ruiz)

Aveda Be Curly Style-Prep	Aveda Be Curly System