OPI is joining the Lung Cancer Foundation of America in its goal to prevent and cure this disease, the number-one cancer killer of women, most of whom are non-smokers. To help raise funds for LCFA, OPI has created Breathe Life, an airy, silver-blue nail lacquer that will reach salons in April. In addition to the launch of Breathe Life, OPI has also made a donation to the foundation.
“Because LCFA is a new organization, working at the grassroots level, every dollar contributed makes a tremendous impact,” says Suzi Weiss-Fischmann, OPI executive vice president and artistic director. Breathe Life is available in an eight-piece counter display with chip board and header card.
For more information, visit www.opi.com.
OPI created Breathe Life nail lacquer to support the efforts of the Lung Cancer Foundation of America.