The Professional Beauty Association’s business seminar, Symposium, will be held in Las Vegas on July 19 and 20 during PBA Beauty Week, which includes Cosmoprof North America. This year’s Symposium will focus on consumer culture and will showcase the PBA’s milestone study, Business of Beauty: Maximize Your Profitability. The study examines, in depth, the salon retail experience and reveals where and what consumers are looking to purchase, the role of the stylist in retail selling and what successful salons are doing to maximize retail profits.
Some interesting findings from the study: Stylists really do enjoy recommending and selling products, but would like more training; clients are inclined to purchase products, but most are not offered a product from their stylist and almost half the respondents have increased their beauty purchases at discount and mass retailers while salon take-home sales are declining.
Symposium will include general and breakout sessions with topics for all industry segments. Lou Carbone, author of “Clued In—How to Keep Customers Coming Back Again and Again,” will keynote the general session with a presentation on experience marketing.
The Eveline Charles Team will conduct a breakout session devoted to the brand clues clients receive during a salon visit, and a panel of industry leaders will discuss the future of beauty retailing based on findings from the Business of Beauty study. Symposium participants can network and share ideas at PBA Café.
For information on Symposium pricing, details and registration, visit www.probeauty.org/symposium
Scott Buchanan of Scott J Salons will lend his expertise to PBA Symposium.
Business author Lou Carbone will be the keynote speaker at the first general session of Symposium. He will discuss experience marketing.