P&G Salon Professional, which includes brands Wella, Sebastian,
Graham Webb International, Clairol Professional and Nioxin, is making a
promise to its salon owners and professionals to help them thrive
during hard economic times.

“We’re not talking about just surviving in these changing times,” said
Reuben Carranza, managing director of P&G Professional Care, “We
are the trusted partners to those salons that are thriving. We’ve
talked with many of our partner salons, especially those using our
business-building techniques, and they are already seeing that ‘light
at the end of the recession tunnel.’”

In the coming months, P&G is launching a campaign to ensure all
salons have business education as well as the service and retail
incentives to help them emerge from the recession with a healthy
business. They will share stories from successful partner salons and
encourage other salons to share their success stories.

In the first of a series, three successful salon owners and P&G
partners will share their inspirational stories: Eva Scrivo, Wella’s
newest spokesperson and owner of two namesake salons in NYC; Dan
Johnson of Chicago’s Mario Tricoci Salons & Day Spas and Joseph
Cozza of Joseph Cozza Salon in San Francisco.

To take advantage of the P&G resources, visit pgsalonprofessional.com.
The site features e-mails you can sign up for, classes at The Studios,
and a 90-day, no-risk opportunity to try Sebastian and Nioxin products.
Visit the site to learn more about these opportunities from P&G.