The event:

Redken’s 29th Symposium, held at Mandalay Bay Resort and
Casino in Las Vegas.


The scoop:
More than 9,000 beauty professionals gathered for three days
of education packed with 20 classes covering cut, color, trends, finishing and
design skills, plus business-building advice and award presentations for distributors,
stylists and salon owners. Distributor sales consultants heard from
Redken senior team members for a day of recognition awards, games, interaction
and details on the 2011 Redken and Pureology launches.


Opener: In a no-holds-barred opening ceremony, Redken artists Rodney
Cutler, Jenny Balding, Chris Baran, Kris Sorbie and Sam Villa kept the audience
on their toes. From Bollywood-inspired dancing and whimsical bubbles
containing models, to acrobats and an inspirational interpretive dance on the
importance of HIV/AIDS awareness.


Inspiring world: Attendees were introduced to and educated by the
eight international artists who share their inspiration, and create color and
design techniques that epitomize “the Inspiring World of Redken.” The latest
collection from the team, Shapes and Shadows, was also unveiled.


New competition: Also launched at Symposium is the brand’s latest
stylist competition, Road to NAHA. The winner receives a trip to New York
City, a Redken Artist mentor, a professional photo shoot with a model, photographer,
make-up artist and wardrobe stylist.


Award winners: During the opening event, Ann Mincey, Redken ambassador,
introduced the 2011 Redken Salon Awards for excellence and commitment
to the salon industry.

  • Salon of the Year Thomas Scott Salon of Frederick, MD, for its understanding
    of Redken principles and an overarching goal to learn better, earn better
    and live better.
  • Educational Excellence Award Randolph’s Salon of White Lake, MI, for
    outstanding in-salon education, event attendance and participation at
    educational developmental programs.
  • Largest Percentage Award Invidia Salon & Spa of Sudbury, MA, for largest
    gain, a result of exceptional retail and service sales.

  • Rising Star Award
    Blo Salon of Raleigh, NC, for their visionary and forward-
    thinking approach to running their business.

The bash:

In a spectacular end, attendees were treated to a private concert
from the band Train, performers of Meet Virginia and the chart-topping
Hey, Soul Sister.

Redken Symposium
An attendee discovers Redken’s Break
Room—an online community for salon
professionals, allowing them to connect
with each other, share business tips, view
step-by-steps, as well as group forums, job
boards and a chat function.

Redken Symposium
A model gets prepped for the Grand Opening.

Redken Symposium
In the Grand Opening, Inspiring World of Redken artists
perform on stage in an interpretive dance drawing
awareness to Hairdressers Against AIDS.

Redken Symposium
MODERN’s East Coast Sales Manager Angela Reich with two
Symposium attendees and FIRST CHAIR Editor Alison Shipley.

Redken Symposium
Michael Cole leads a
business class on moving
from financial recession to
wealthy expression.