Redken is kicking off its 50-year anniversary with a Cut-A-Thon at the Redken Exchange in New York City on September 30. All donations go to City of Hope, a biomedical research and treatment center dedicated to the prevention, treatment, and cure of cancer and other life-threatening diseases. Redken is encouraging all Redken salons throughout the U.S. to host their own cut-a-thons to celebrate and connect with their communities. Visit Redken.com.

Redken's 50th Anniversary