DRIVING THE BRAND: Meet PR Pro at Paul Mitchell, Lindsey

By Anne Moratto | 08/09/2013 11:42:00 AM

 

Lindsey Provost had a co-worker take this quick snap at work.This busy beauty pro loves music, technology and working at Paul Mitchell. Her job is beautiful.  Lindsey Provost works internally doing Public Relations for global hair care giant, Paul Mitchell. All day, she interacts with beauty editors, beauty bloggers, beautiful products and beautiful people, sharing the good news about Paul Mitchell.  Next week, Provost will be at The Gathering 2013, Paul Mitchell’s annual “happening” in Las Vegas where salons and stylists come to learn new techniques, be introduced to new products and to be energized and inspired. So, where does this beauty behind the brand go to find her inspiration?

FAVORITE SITES/BLOGS: I’m beauty obsessed.  I also spend a lot of time planning events so I end up looking at a combination of business-related and beauty-specific sites like Style Sight and Biz Bash.  I love Pinterest, Twitter, Instagram.  You should look at Lucy’s (Lucy Doughty, Paul Mitchell Editorial Director ) Twitter.  I  read beauty editor’s blogs and this site, every day, Cupcakes & Cashmere.

 

 

BEST PART OF MY JOB: The people.  Really, everyone is so willing to help, at any time.  It’s a wonderful, supportive team.

NOW READING:  I read all day long at work that when I get home, I don’t do much.

NOW LISTENING TO: I love, love music.  I blast music in my office all day.  This spring, I saw Alt-J at The Wiltern, Portugal.The Man at the Hollywood Palladium.   (NOTE: Since this interview, we are certain she has been to many more concerts. -MODERN SALON)

HIDDEN TALENT: I was a dancer and I still take classes.  Lately I’ve been taking Bollywood Classes. I love it.

WORST PART OF MY JOB: I can get a little intense.  I sometimes have to remind myself that it’s only shampoo.

Join Provost, Doughty and the Paul Mitchell family via their Live Stream of the events:

GRAND OPENING

9am PT / 12pm ET AUGUST 13

GRAND FINALE

3:45pm PT / 6:45pm ET

IT'S EASY TO TUNE IN:

 1. Visit pmgathering.com from your computer or mobile device at showtime.

2. Click on the PLAY BUTTON.

3. Engage with JPMS on Twitter by following @PaulMitchellPro and using hashtag #PMGathering.

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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