BMAC USA and its Shear Geniuses

By Anne Moratto | 10/15/2012 3:03:00 PM


BMAC USA, manufacturer of hairstyling shears including the GeneX Series, takes its education to where stylists live and work.   At Cush Salon in Beverly Hills, the BMAC showroom, BMAC Artistic Director Hector Rodriguez (owner of Cush) welcomes stylists to his stage to talk about and demonstrate their haircutting work and how it is improved by using BMAC shears.  These educational events attract stylists, salon owners and well-known industry names.

click image to zoomCarlos Ortiz at Cush

 At a recent class, working alongside Hector was session stylist, Carlos Ortiz, fresh from NYC Fashion Week. Ortiz, whose work has graced the pages of Vogue, More, Redbook, Rolling Stone and many other publications, shared styles inspired by his hair hero, Ara Gallant. “If I had the chance to assist anyone in the world, it would have been him;” said Ortiz. 

 Ortiz styled from the heart.  “I love big hair.  What moves me is waves, flying and moving hair.  And what really gets me going is a nice redhead and a blonde. Whenever I work a fashion shoot, I always grab a blonde.“

 And on cutting with BMAC shears:”They’re like two samurai swords.”

click image to zoomHector Rodriguez at Cush

 During his demo, Rodriguez talked about how “much easier on my arms and hands these shears are.”  Working on a male model, he demonstrated dry cutting with BMAC shears. “They’re really conducive to dry slicing  if you want something very soft.”







click image to zoomHector Rodriguez (left) and Carlos Ortiz at Cush



BMAC will continue this educational series which exposes hairdressers to their line and to the inspirational hairdressing work of other stylists.  Learn more about BMAC USA and see a schedule of upcoming classes at









Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at


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