On Sunday, March 24 in Houston, the Farouk family threw a party to celebrate another "Celebrity Apprentice" episode that featured their brands CHI and BioSilk, and a challenge to celebrities on how to promote them.  This viewing party was hosted by Mr. Farouk Shami, Founder of Farouk Systems, Inc. and Basim Shami, CEO of Farouk Systems, Inc., and both men starred on the episode, sharing the challenge with the contestants and ultimately deciding the winner (Team Plan B headed by actress Marilu Henner).

The new 2013 Miss CHI, Nathalie den Dekker who is Miss Universe Netherlands 2012 and Ali Moon, from Farouk's internal PR team, acted as emcees in these videos.