ERGO's "Big Daddy" Round Brush for Longer Hair

By Anne Moratto | 08/20/2013 11:47:00 AM

 

 

 

 

 

 

 

 

 

 

 ERGO is introducing a larger 65 mm (3 ½”) round brush to create added lift, luster and curl for the longest of hair.  The largest in ERGO’s Ceramic Ionic Brush Collection for stylists (and their clients), the company’s hair design team has named it the ‘Big Daddy’ of all brushes.

ERGO’s ‘Big Daddy’ round brush, created to meet stylist requests, features a larger diameter and longer barrel that allows stylists to ‘tackle’ really long hair and deliver more lift and more curl.  This newest addition to the collection will be available November 1st.

The entire ERGO Ionic Ceramic Brush Collection now features an ionic ‘polishing paddle’ plus five ionic ceramic round brushes. All brushes offer perfect weight and balance options for all hair lengths plus the longest barrels in the industry. These longer barrels allow for larger sections of the hair to be used, resulting in a faster overall finishing time and less effort (no hair ‘catching’ around the unique seamless handle). The exclusive handle surface allows easier user tension and total control, even when hands are wet.  Suggested salon retail cost for the brushes is $38.95.

For more information, visit www.askergo.com or call: 888-askergo (888-275-3746.)

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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