FHI Heat Official Hair Care Sponsor for LA Style Fashion Week FHI Heat professional hair care company, known for its innovative hair styling tools, will be the Official Hair Care Sponsor for L.A.’s Premier Style Fashion Week, held March 9th – 13th at L.A. LIVE. The FHI Heat teams will work hand in hand with the designers to create unique and innovative hair concepts that complement the designer’s Fall 2014 Collections.

Style Fashion Week presents the season’s must-see shows, unforgettable performances and exclusive installations. This season, the five-day event will feature two runways showcasing inspired collections from around the globe with an expansive marketplace that will immerse guests in art, fashion and design.

The event is located in L.A. LIVE home to the Staples Center and Nokia Theater. The 4 million sq. ft. sports, entertainment and residential district is adjacent to the Los Angeles Convention Center.

For more information, visit www.fhiheat.com