GHD Plans to Blow You Away with New Launch

By Anne Moratto | 04/16/2013 10:46:00 AM

 

 

At a press event to introduce their new blow dryer, ghd air, ghd Head of Global Education Jo Martin styled my hair the ghd way.  "I love these events because I get a chance to do some hair, " said Martin, who is otherwise on the road, educating hairdressers and distributor-partners on the latest and greatest from ghd.  The brand, while firmly established in the UK and Europe, is now making headway in the States. 

The ghd air blow dryer was launched at the press event. It features:

-        Advanced Ionic Technology: for reduced frizz and a silkier, softer finish with fewer flyaways

-        Cool shot button: for a quick blast of cool air to fix the style in place

-        Salon strength AC motor:

-        2 concentrator nozzles: helps to create a wide variety of styles

-        Adaptor ring: for attaching a diffuser

-        Ergonomic design: for maximum control and effortless styling whether you are right or left handed.

click image to zoom

Also at the event, ghd unveiled their Candy Collection of irons. With zingy shades straight from this season's catwalks, the Candy Collection features the ghd classic styler in three colors: mint, lemon and violet, all with black plates.

"We introduce new colors each season and even women who already have our irons will want the newest colors," says Martin.  Sweet.

 ghd air will be sold at CosmoProf Stores, Armstrong McColl stores, fine salons, and CosmoProfBeauty.com.

www.ghdhair.com/us

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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