Joico Announces Promotions and New Hires

By Anne Moratto | 08/28/2013 1:14:00 PM



Joico announces recent promotions and hires to their sales, communications and creative teams.

Jason Briggs has been promoted to Sr. Director of International Sales.  Briggs' focus will be on driving the Brazil market and other key initiatives, including expanding the Latin American territories. He was responsible for brokering a full-time educator for Brazil.  He will continue to report to Sid Cook, VP, International Sales.

Audrey Wu has been promoted to Senior Graphic Designer.  Since joining the Creative Team, she has worked on high profile  projects such as Beth Minardi Signature and all Joico color brands. She continues to report to Joe Suarez, Director, Creative Department.

Samantha de Castro has come on board as Assistant Communications Manager.  de Castro has been with Joico in a temporary role as PR Assistant and recently took on more responsibility and contributed significantly to Joico digital platforms and social media.  As Assistant Communications Manager, she will be responsible for Joico digital marketing campaigns, social media management and content development, trade PR initiatives, and other communications/digital and PR functions as the department requires.  She will report to Valerie Robinett, Director of Public Relations.







Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at


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