Kevin Murphy announces the launch of its first APP, suitable for iPad and Android Tablets. Consumers will be able to access to the minute information with automatic updates from the APP store, by using this new technology. The Kevin Murphy’s new APP is going to be launched on July 22, 2012.

The key features are:

1. Collections: Collections will showcase all of the latest shoots from the brand. Three very different looks at three different locations: The crystal ballroom, the love machine, and the dark surfer.

2. What’s Hot: This section will provide users with a firsthand look of the latest products, promotions and packs that are in or soon-to-be, in salons nearby.

3. Holiday: Preview all the gifts for the holiday season and view details on the latest gift with purchases, holiday promotions, travel size products and more.

4. How To Do Your Doo: This section gives users direct and fast access to Kevin’s ‘How-to’ podcasts.  

5. The Choices We Make: Follow and find out about Kevin’s adventure as a ‘Climate Connector’. In this role he will provide practical advice for hairdressers, stylists and consumers on how to adopt sustainable measures and become more environmentally aware.

6. Products: A complete guide to each Kevin Murphy product: Style, Wash, Rinse, Treatment and Tools.  

7. Behind The Scenes: Get the inside scoop and pictures of what goes on behind the cameras.  

8. Salon Link: Linked directly to the brands website, this locator will offer you a search on all Kevin Murphy salons around the world.

For more information visit: kevinmurphy.com.au.

Kevin Murphy Launches its First APP