Mary Wilson Joins Farouk as VP of Marketing

By Anne Moratto | 02/25/2013 1:51:00 PM


Farouk Systems announces Mary Wilson's appointment as new Vice President of Marketing.  Wilson brings over 20 years of experience in beauty industry education and marketing.

click image to zoom(l-to-r) Basim Shami, Mary Wilson, Andrea Chiavelli In her new role with Farouk Systems, Wilson is responsible for the development and execution of the overall marketing strategy for each brand and will oversee the marketing, communications, graphic design and CHI rewards departments.

“We welcome Mary’s experience and leadership to our team and are proud to have such an inspiring visionary leading our marketing initiatives,” said Basim Shami, Chief Executive Officer.

“Our strategy is to have the best executives in the industry working with us to take our company to the next level and Mary is a key addition to reach that goal, we are honored to have her on our team,” said Andre Chiavelli, Executive Vice President of Global Corporate Strategy.

"I could not be more excited to join the Farouk team.  I have long admired Farouk as a person, entrepreneur and hairdressing leader.  To lead the marketing efforts under Basim Shami’s vision and Andre Chiavelli’s strategic direction is both invigorating and exciting. Expect great things from our young, dynamic and creative team,” said  Wilson, who will report directly to Shami. 




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Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at


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