Newcomer Herbalosophy Wins Recognition for Show Booth

By Anne Moratto | 02/20/2014 1:36:00 PM

 

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Many companies launched new and/or expanded booths at the 2014 International Salon and Spa Expo (ISSE) in Long Beach, CA during January. From layout and signage updates to complete makeovers, firms invested in their image. Booths were judged by industry and non-industry peers on corporate branding, product presentation, exhibit personnel and booth design. Newcomer Herbalosophy took second place in Best Island/Peninsula Booth. Other winners included:

 Best Island/Peninsula Booth: Neuma (first place) | Herbalosophy (second place) | Earthly Body/Marrakesh (third place)

 Best Island Booth: Aveda (first place) | Brazilian Blowout (second place) | Moroccanoil (third place)

 Best Linear Booth: CAILYN Cosmetics (first place) | It Factor (second place) | Pedi Princess (third place)

 Learn more about Herbalosophy at their website www.herbalosophy.com

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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