ON FACEBOOK: How Schwarzkopf Makes You a Color Perfectionist

By Anne Moratto | 12/16/2013 1:25:00 PM


It’s not your mother’s mousse. New Schwarzkopf Professional IGORA Expert Mousse is a modern mousse, a conditioning color mousse that allows stylists to cover gray, color correct and look like a color perfectionist to their clients.

On Facebook, we challenged stylists to fill in the blank of this statement: “My clients say I am a color perfectionist because____________.” and we loved the answers that came back:


Gracie Marie: My clients say I'm a color perfectionist because I mix magic.

Johnny Nickens: I never leave "a hair unturned"

Shannon Nearhoof: Because to me color is a palette of personality like painting. I dream my painting and paint my client’s dream.

Jojeezy Swain: My one client said "I'm the diamond of hair colorists" and that touched my heart.

Sarah McConal: My clients say I am a color perfectionist because I am able to find a color that coincides with their skin color; color is not just about hair.

Nici Marie Goff: My clients say I'm a color perfectionist because I know how to listen and create their vision of themselves.

Whitney O'Neil : My clients say I'm a color perfectionist because: I create a unique "to dye for" color formula for each individual client.

Alison Jeanes-Harlow: I am able to listen during our consultation and change their words into a color vision.

Teresa Livingston: My clients say I'm a color perfectionist because I know what they want even when they don't know how to ask for it.

Sindi Cartagena: My clients say I’m a color perfectionist because I can create magic with my hands!!

Olivia Yeosock: They want the best and I only do the best!

Alejandra Vera: My clients that look say I'm a color perfectionist because If they want a color that I know will ruin their hair I won't do it until I find the best way to achieve it. They notice how I care for their hair, the look and improvement of it.

Cassie Fauber Jones: My eyes have the look if a kid in a candy store as I apply the color, as I rinse it at the bowl, and even more so when I blow the hair out...

Lynne Boatsman: My clients say I'm a color perfectionist because of how many compliments they get on their hair and how beautiful their color is!!!!

Maria Godino: I take time to do a consultation before each customer, even regulars.

Dora J. Crow: My hair is always shiny & pretty, so they know theirs’ will also be beautiful.

Diana Zaheer: My clients say I'm a color perfectionist because they always leave with beautiful hair.

Rosalia Pizano: Because I'm honest and don't make fake promises. I'm realistic of how far I can take the hair w maintaining the integrity of the hair.

Emily Rogers: Because I'm never done. There is always something more we can do to make it pop!

Kelly Hdez: Give them what they’re looking for and more, make sure they leave with the right products To keep their hair looking gorgeous at home

Paulina Villalon: My clients say I'm a color perfectionist because no matter how long it takes or how many times they have to come back, I will mix up new creations until my client is more than satisfied, because satisfaction is just not enough.

Pat Theoret: My clients say I'm a color perfectionist because I'm meticulous in my application and do my best every time.

Yusimi Rodriguez: My clients say I'm a color perfectionist because I give the color the color that they picture in their mind .Which is my pleasure.

Seana Michelle Neihart: My colors never bleed.

Tammy Kay Mc Connaughey: I give good hair

DeeAnna Dempsey: I "read" their minds when they explain their color wants and needs and that I always make them feel wonderful about themselves.

Christine Leslie Withers: I listen to their needs wants and desires and create magic.

Karena Bloxham: I listen!

Melonie Snodgrass Menezes: IGORA EXPERT MOUSSE!

Mary Kremp Timmreck: I always give them what they want!

Heather Milliken: I give them the hair no one else can!

Shanda Murray: I am a magician!

June Brewster: My clients say I am a color perfectionist because I know what looks best with them.

Coy Macdonald: Because every time they come in for their Color service, the new one beats the service prior, and the Color just gets better and better.


Schwarzkopf Professional IGORA Expert Mousse adds shine and deposits color into hair. The color lasts up to eight washes and provides up to 20 percent white/gray coverage. The mousse offers a convenient application method (without a brush), is ideal for quick color corrections, and all shades are intermixable.


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Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com


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