THE DETAILS: 350 salon professionals from more than 10 countries came to the Westin Resort in Ft. Lauderdale, Florida to attend the 2-day conference to get the latest information on any and all things in the world of hair loss, including wigs, pieces, extensions, additions and treatments. Topics covered included wigs, bonding, ethnic and children, as well as business seminars in topics such as "Successful Marketing Strategies", "Incorporating Laser Successfully In Your Business While Controlling Attrition" and "Creating a Successful Medical Business".
HIGHLIGHTS: The On Rite Conference had multiple highlights. Among the many:
- a presentation from Noriko Suzuki who introduced 23 unique Tressallure synthetic fashion wigs.
- appearances by On Rite spokesmodels including Gemtress spokesmodel Kayla Martell, Miss Delaware 2010 and Miss America finalist 2011 and GemKids spokesmodel Lilliana who walked the runway in her favorite wig.
- a fashion show of the newest introductions in all of the On Rite categories including GemTress, GemKids, Simplicity, Tressallure and more.
TOP EDUCATION: Three time World Hairstyling Champion Raphael Perrier presented on platform throughout the conference, offering the latest in wig cutting and styling. Perrier demonstrated is unique cutting method (thinning shears and backcombing) designed to offer seamless layering.
THE LAST WORD: "This is a special meeting for the people who have dedicated themselves, their lives and their businesses, to help people suffering from hair loss," says Rhonda McCarthy, VP Strategy and Business Development. "We are here to help find a solution. That's our business and that's what we do."