With decades of experience, McIvor has not just witnessed this revolution, but has been at the forefront. Sharing his thoughts and tips over the years via seminars and workshops, McIvor has taught thousands of hairdressers how to get exposure through social media. “When I first got published, it was a small box in the lower corner of a magazine. Now, with Pinterest and Facebook, my work can be seen immediately and everywhere.”
When asked how the creator of our sideswept multi textured updo gracing our January cover could best maximize that experience, McIvor is specific. “It’s funny you bring up that cover, because I already saw it yesterday on Facebook. I already read about Diana Macaluso [the cover artist]. Because of technology, her experience can last forever. For Diana, it’s really very ‘old vs. new’. In the past, she would have to take her cover, cut it out and possibly put in up in her salon or send it to the local magazine or newspaper. She would have to sit back and wait or hope someone would pick up on it. Now, because of technology, thousands of us ALREADY know her name and know more about her. Her experience is already bigger. Ideally she will get it up on Pinterest and that picture will now inspire salon professionals around the world. All of her guests and friends will already know about it and it becomes a different conversation. ”
McIvor points out that it’s important Macaluso extend the experience. “Think about it, Modern Salon Magazine, a top top magazine, offers this cover opportunity just 12 times a year. Diana is outside of NYC so she will pretty much be the only person in her area to have that opportunity…to have the cover of MODERN SALON MAGAZINE…for at least three years. This is really a big story that because of technology will bring her more guests, more media and professional recognition. She should create a video of HOW she created the look and post that to You Tube. That video should be linked to the picture, via technology, and, again, it will live on forever. Technology doesn’t know time or cost…it’s all free. With social goods, Diana and all of us can celebrate what we are doing. Because of social goods, her work will exist everywhere and live forever. ”
But McIvor points out that artists don’t need the cover of Modern Salon Magazine to celebrate their work. According to McIvor his goal, and the goal of Goldwell and KMS, is to make their stylists the most viral in the world. “There is a struggle to be successful and that struggle creates success everyday. While hairdressing and color is an art…it IS a business. The leaders at Goldwell and KMS understand that.