Redken Launches Spotify Channel

By Lauren Quick | 02/26/2014 1:08:00 PM

 

click image to zoomSky Ferreira performs in concert at Majestic Theater on November 20, 2013 in Detroit, Michigan. (Photo by Scott Legato/Getty Images) Redken has launched a Spotify channel, redken5thave, as well as its first playlist. The playlist features an artists Redken refers to as its muse, Sky Ferreira, as well as Pitbull, Lady Gaga, Avicii, Bastille and One Republic.

Experts and stylists who attended the National Redken Artist Connection in Las Vegas in 2014 chose the 63 tracks on the "February 2014" playlist.

Redken plans to use its new channel to create themed playlists corresponding to new products and special events, which is an interesting and nontraditional way of marketing.

To listen to the playlist on Spotify, click here.

 

 

RELATED ARTICLES

 

SHARE THIS

ABOUT THE AUTHOR: Lauren Quick

Lauren Quick, Assistant Editor for Modern Salon | Salon Today | First Chair

Lauren has been Assistant Editor since January 2014. Lauren attended the University of Missouri School of Journalism and is an avid Tigers fan. Her emphasis area was magazine journalism, specifically editing, and she obtained minors in sociology and Spanish. Lauren was a department and web editor for Vox magazine and a reporter for the Columbia Missourian newspaper before she worked at Modern Salon.

She grew up in Springfield, Mo., and now lives in the Chicago area with her wheaten terrier, Lucy. You can e-mail Lauren at lquick@vancepublishing.com or connect on Google+.

 


Comments (0) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

Feedback Form
Leads to Insight