Salon Week Kicks Off April 1: Brands and Salons Unite

By Anne Moratto | 03/17/2012 10:53:00 AM

 

Photos by Jean HangarterMaria Lekkakos, President of Salon Week and Maria Spina from Proctor & Gamble Professional

 To help women and men alike to fall in love with their hair again at an affordable price while enabling salons to retain or gain new clients, Salon Week (http://www.salonweek.com), the first-ever salon event that connects top stylists, is debuting on April 1, 2012 in Boston and New York City.

A time in which top salons can show their appreciation for existing clients, bring back inactive
customers or gain new ones by offering an attractive discount, the event will occur twice yearly
in the Spring and the Fall in select markets across the U.S.

“Every salon owner faces similar challenges with customer acquisition and retention,” said
Maria Lekkakos, President of Salon Week. “Many turn to daily deal sites, which diminish ones
brand and most often brings in clients who come in only for the discount and never return.
We’ve created an event that enables top salons to both show appreciation for existing clients
and gain new ones.”

By participating in SalonWeek and offering 50% off a minimum of services from April 1 – 7,
salons receive national advertising, PR and social media exposure. In addition, a variety of insalon marketing materials are provided including t-shirts, brochures and more.
Dozens of salons in Boston and New York City have signed up in support of the event including
Bradley & Diegel, Salon Eva Michelle, Salon Marc Harris and Studio 9.

In addition, Salon Week is launching with the support of a number of top lifestyle and beauty brands, including Goldwell, Hey Hey Gorgeous, Nioxin, Oribe Hair Care, P&G Professional, Sebastian and Wella.

The event is being held nationwide for the inaugural event and is expected to expand to other
cities for the Fall, 2012 event. Salons can participate for a fee of $699. For more information or
to enroll, visit www.salonweek.com.

Photos by Jean Hangarter Karen Cicco, Maria Spina, Barbara Hedison and Anne Moll, all from Proctor & Gamble Professional

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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