MODERNSALON: HOW DO YOU CUSTOMIZE YOUR SERVICES FOR DIFFERENT CLIENTS?
SP: We generally have clients that fall into one of three categories. The first is the company that comes to us without any real ideas or vision. For these clients, we are prepared to come up with everything they need. We learn as much as we can about them and work with them in all areas of messaging, product design, packaging, visuals and support materials. We immerse ourselves in all aspects of the company and are prepared to do it all, from the ground up, to build a solid brand with which the market will identify.
The second client is an established company, but is not getting the recognition in the market that it should. For these clients, we often only need to tweak what is already established, and may stage a re-launch of a product, program or packaging back into the industry.
The third type of client may have a strong brand, but the company feels something is lacking. For these clients, we figure out the weakness and strengthen it, whether it is an improved web site, a stronger social media presence or updated packaging. In short, we will work with clients at all levels of brand development. All our clients are in the beauty industry since that is what we know best and that is our passion. Visit us at brandedcg.com.
Alain Dominguez, creative director for Branded Creative Group.