Education is a crucial component of On Rite’s business and I will be building Simplicity’s education programs. We offer both hands-on training and online certification. We have an academy in Fort Lauderdale where we host training classes. A new direction for Simplicity education is the Encore Tour program we have just launched. This will enable my team and me to travel to cities around the country and present training sessions. Hairdressers already have 90 percent of the required knowledge to work with hair extensions. We teach them how to consult with the client, how to position the extensions and mastery of the application process as well as styling and blending the extensions. Stylists can receive a certification tool kit online but they must present proof of their professional license. They complete the course on a mannequin and submit the mannequin for evaluation to receive their authorized Simplicity certification.
MODERN SALON: WHAT IS YOUR DISTRIBUTION STRATEGY?
AW: The On Rite model has always been to sell directly to salons, but we are actively seeking distributor partnerships to bring Simplicity Hair Extensions to salons and stylists. We are making extensions easy for distributors to carry with our streamlined inventory. With On Rite’s experience in manufacturing, we are making minor adjustments to the extensions with narrower and re-designed widths for more versatile styling and, again, offering a more manageable product to warehouse. We are committed to reaching salons through a strong distributor network. We also offer educational support for distributors, helping them set up hands-on education in convenient locations in their territories. Distributors can also sell the certification kits to stylists who are not able to attend classes.
We welcome inquiries from full service distributors and invite interested distributors to contact Okyo Sthair at firstname.lastname@example.org.