Alan Stockman, VP & GM of Conair Professional: "I tell this to my kids and to my business partners inside and outside Conair Professional: It is not important how many times you fail or fall down; it is important that you get up. Always. That is the measure of us as individuals and it is the true measure of success."
MODERN gets an update from Vice-President & General Manager, Conair Professional (BaByliss PRO, Satin Smooth, Rusk, One’n Only) Alan Stockman. We asked about his current focus and Stockman says it is to "grow the business, innovate, facilitate, communicate, cajole, coerce, question, know when to lead, know when to follow, synthesize, analyze, and in case you missed it the first time, grow the business!" We liked this answer so much, we asked more questions about his role and about where he sees Conair and professional beauty headed in the coming year.
M: HOW HAS CONAIR CHANGED IN RECENT YEARS?
Stockman: Conair Professional has evolved enormously. We have consistently improved and expanded our core portfolio. We’re also in many more categories and businesses than we were previously. There is a never-ending search for the “better mousetrap” in any form we might find it. Rusk Deepshine Hair Color and One ‘n Only Argan Oil Hair Color are two examples of extraordinary successes in very competitive markets. We found the opportunities and drove them. Satin Smooth used to be just a depilatory wax line and has grown into a multi-category, multi-million dollar personal care powerhouse. The recently launched HydraSonic dermal cleansing technology spotlights our persistence, focus on performance, and vision combining to redefine the marketplace.
We constantly look to where products, categories and businesses need to be: brushless motor technology in professional styling tools is a perfect example. Longer life, quieter, more powerful, smarter performance… these are the advantages of well-designed brushless engine tools. We incorporated these advancements into our cornerstone items like the Italia Brava Dryer, the FX811 Volare X2 Clipper, and the MiraCurl.
The challenge is competition, and mature, saturated categories. At Conair Professional, we fight complacency. We spend time with and listen to customers, we’re responsive. We realize that saving money is very important but MAKING MONEY is more important. We evaluate the market, we make decisions and we do business. We understand and embrace change. When we make mistakes, we clean them up and move on. When we succeed, we drive and build – onward and upward.