The Herbalosophy Philosophy: Beauty in Balance Brand

By Anne Moratto | 01/30/2014 12:38:00 PM

 

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A meeting at the International Salon and Spa Expo (ISSE) in Long Beach, CA last weekend introduced MODERN to emerging brand HerbalosophyDirector of Marketing Roni von Henschen is at the helm of this new system of products that feature ancient oils and leaves out ingredients of concern to some consumers.

"Our motto is 'Beauty in Balance'. That is because we have painstakingly studied the best natural ingredients for optimum results. We have chosen ingredients that will effectively nourish and hydrate the hair without being too heavy or weighing the hair down," says von Henschen.

Herbalosophy anticipates that the trend for short hair will continue strong and they are positioned to respond.

"Women are looking for easy to care for, effortless hair, for their busy lifestyles. For sassy daytime looks, we will see more use of hydrating products, versus stiff styling aids."

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Herbalosophy Nurture Series constist of a Balance Shampoo, Replenish Conditioner, Nourish Masque and Zen Oil.  Featured ingredients include Camellia Oil, Safflower Oil and Hydrozlyzed Vegetable Proteins.

For more information, visit www.theherbalosophy.com

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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genelle    
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Atlanta, GA  |  February, 06, 2014 at 12:23 PM

The website you posted in the article is incorrect, the correct website is http://www.theherbalosophy.com/

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