Robert Josef, Erica Jemison, Chad Taylor and Eve Parr all won first prize
in their categories in Joico’s first-ever Shoot-To-Win photo competition.


What did they win? A trip to Toronto to create a photo collection to
enter in the North American Hairstyling Awards with top photographer,
Babak, along with mentoring from Joico International Creative
Director, Damien Carney. These Joico and ISO artists were
encouraged to feature the Joico or ISO collection of
products in a makeover that included a “before”
shot and up to five different “after” shots.

Big Winners of Joico's Shoot-To-Win


On behalf of Joico, Jemison produced an edgy,
deep brunette with a dramatic asymmetrical fringe
accented with deep violet (right) and Chad Taylor offered
up a stunning, frothy, champagne blonde. In the ISO category,
Robert Josef produced coffee-colored, full-textured curl,
while Eve Parr rocked her style with her vivid red-violet hue.


Keep a look out for them at NAHA 2011!


Visit joico.com and isohair.com.