Long, full, natural-looking eye lashes are the ultimate beauty accessory of the moment and Novalash is a leader in the popular and growing lash extension category. Sophy Merszei, CEO of Novalash, recently announced the appointment of Joni Rae and Associates (JRA) as public relations representatives for the brand.

“Novalash is growing in leaps and bounds and we are looking to Joni Rae and her team to assist us with effective communication to the beauty marketplace,” says Merszei.

Joni Rae Russell, president of Joni Rae and Associates, adds, “The lash extension category is white hot and demand for lash application services has exploded in salons and spas all across the country..”

Novalash’s semi-permanent lashes bring Hollywood star power to salon clients with pharmaceutical-grade adhesives for which Novalash has six U.S. and international patents pending.

Novalash is known for its research and development efforts and its intensive training programs for salon and spa professionals. For more information, call 866-430-1261 or visit www.novalash.com

Novalash Appoints Joni Rae and AssociatesRussell