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BALAYAGE: What Is It REALLY? How Do You Charge Differently?

THE GREAT BALAYAGE DEBATE

There is so much confusion about balayage in both the professional and consumer worlds. Is it a technique or a result? Can it replace foils? Should you charge differently for this service? Is it formulated and does it process differently? HOW DO YOU SPELL IT????  HOW DO YOUR PRONOUNCE IT????

Industry News

Mizani Launches #WeSeeU Contest and Social Media Campaign

Today Mizani celebrates National Hairdressers Appreciation Day by kicking off their #WeSeeU social media campaign, a program designed to connect Mizani distributors, consumers and salon professionals. Relying on the 3C's, Community, Customer and Commerce, this campaign will socially amplify the message that Mizani "sees them" and appreciates their long standing support and commitment to the brand.

Manufacturers and Distributors

Udell and Spencer Forrest Put Their Heads Together

The Gerry Udell Group, the  beauty industry sales representation group that specializes in covering the Northeast of the US, recently held a sales meeting in New York City with executives of the Spencer Forrest Company. Spencer Forrest is a large manufacturer of hair fibers, producing both Toppik and Xfusion brands.  Both brands recently introduced Root Volumizing Sprays which also double as dry shampoos.  In addition, Toppik  launched a Colored Hair Thickener and a 3-in-1 Hair Renewal shampoo. 

Industry News

TIGI TEAM SPIRIT: They Hold the Copyright

TIGI International Creative Team brings their global brand, Copyright Colour, to hairdressers everywhere, emphasizing strong education and classic technique.

The TIGI International Creative Team

Thomas Osborn- cutting/styling (Creative Director/VP of Education for US)

Richy Kandasamy- color (US Technical Creative Director)

Adriana Papaleo- cutting/styling (US Session Director)

Christopher Catanese- cutting/styling (US Education Director)

Manufacturers and Distributors

Jim Markham and Colorproof Recognized for Business Excellence

The Association for Corporate Growth - Orange County Chapter (ACG-OC) officially announced ColorProof Evolved Color Care, led by Founder, Product Developer, and CEO, Jim Markham, as a finalist for their 2015 Annual Awards and the “Founders Award” Category.  ACG’s awards celebrate growth, innovation, entrepreneurial talent and corporate responsibility of Orange County, California’s  companies.

Manufacturers and Distributors

5 Ways to Incorporate Technology Into Your Trade Show Booth

One of the best ways to generate interest and create buzz on any showfloor is by incorporating various interactive components. These trends offer many ways to enhance your booth’s overall message and engage visitors on a deeper level while attracting more attention, and not to mention, studies have shown that if a message is presented in multiple formats, it is retained longer in the memory (source).

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