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Industry News

Make a Difference and Donate to the Beauty Bus Foundation For the Holidays

Just in time for the holidays, customers who shop at all Beauty Collection locations are invited to donate to the Beauty Bus Foundation, an organization that delivers dignity, hope and beauty to chronically or terminally ill people and their caregivers through beauty and grooming services and pampering products.

Industry News

On Set With DevaCurl's Colin Walsh

Ask a stylist what professional beauty brand is synonymous with curly hair, and DevaCurl will more than likely be at the center of conversation. The multi-cultural beauty brand founded 12 years ago by Lorraine Massey started where all successful beauty stories begin, in the salon. With a cult-like following of #devacurlgirls, the business has thrived in the natural hair care market by listening to consumers’ needs and supporting stylists with reliable products, services and education.

Industry News

CURE by Chiara: Personal Struggle Inspires Beautiful Product Trio

After a battle with breast cancer, I.C.O.N.’s Co-Founder/Creative Director and Product Developer Chiara was inspired to create a professional hair care line to help heal and manage all textures of hair; especially strands altered by the effects of chemotherapy and radiation. CURE by Chiara is I.C.O.N’s expansion of its hero product, CURE Replenishing Spray.

Industry News

Black Friday Beauty Deals You Don't Want to Miss

The words "Black Friday" tend to polarize people; either you love it or you think it's crushing the establishment of families and Thanksgiving.

If you're the latter, we mean no offense—please proceed to your turkey preparations. If the former, try to contain your excitement and check out beauty deals you won't want to miss on Nov. 28.

Celebrity Looks

2014 AMA Trends: Lobs, Texture and Bold Lips

Awards shows are one of the best ways to gauge trends. Chances are that you'll have a couple clients coming in with something they saw on the red carpet at the 2014 American Music Awards, so make sure you beat them to the punch and stay on top of what's current.

Industry News

ITVA Highlights

Are you watching? Are you voting? Wella's International Trend Vision Awards (ITVA) is going on RIGHT NOW in Monaco. The competitors just took the stage and votes from around the world are being cast to determine the viewers favorite.


The competition is tough. There are 61 competitors from 34 countries presenting finishes in the two categories of COLOR and YOUNG TALENT.

Industry News

THE RESULTS: Wella's International Trend Vision Awards

Did your favorite win? The results are IN!! Wella’s International Trend Vision (ITVA) just wrapped up in Monaco and the winners have been announced.

The competition was tough. 61 finalists representing 34 countries were given the opportunity to present beautiful finishes in the Color (32 competitors) and Young Talent (29 competitors) categories with looks inspired by the 2014 Trend Vision trends of Urban Native and Borderline Beauty.

MODERN is here and will be bringing more details over the next few days, but in the meantime, congratulations to:

Industry News

5 Reasons to Start Your Own Salon Suite (And Be Your Own Boss!)

It's one of the fastest growing segments in the salon industry -- salon suites. The concept is definitely a buzz-topic today, and everyone has their own opinion of whether or not this phenomenon is hurting the salon indsutry or helping some stylists find other roads to success. For those who fantasize about being their own boss and in control of their own money, the option of moving to a salon suite can be enticing.


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