Reuben Carranza, CEO of Wella North America, added, “Like Vidal, our mission is to elevate the salon professional industry to new heights Our commitment of $1.5 million, launched under the Wella Hairdressers at Heart™ program, ensures that both students and licensed professionals not only develop their craft, but also realize how impactful this profession can be.”
About the Beauty Changes Lives Foundation: The Foundation is a 501(c)(3) created by the American Association of Cosmetology Schools to build awareness of the extraordinary career opportunities available in the beauty and wellness industry and awards scholarship to individuals pursuing careers in hair, skin, nails, barbering and massage therapy. The Foundation also organizes and participates in numerous philanthropic fundraisers that shine the spotlight on the charitable initiatives of the beauty and wellness community.
About Wella, the Salon Professional Division of P&G: Wella’s products help make beauty dreams real every day for millions of stylists and consumers worldwide. Wella brands are distributed in more than 180,000 salons across the globe, and include Wella Professionals Care and Styling as well as Koleston Perfect, Illumina Color, Color Touch and Blondor by Wella Professionals; Sebastian Professional; Clairol Professional and Nioxin. The Vidal Sassoon Professional Beauty Education Scholarship grant is part of Wella’s “Hairdressers at Heart,” an industry-wide program that supports stylists at each stage of their career with scholarships, through artistic competition, and with assisted child care and salon grants for community service.