Bumble and bumble announced that Zach Rieken has been appointed Vice President, North America Sales.

 Reiken, previously with Wella, the Salon Professional Division of P&G, will be responsible for all aspects North America Sales, which includes the brand’s salon network of over 2,400 salons and prestige retail partners which include Sephora, Bluemercury, Bloomingdale’s and SpaceNK.

“I’m pleased to welcome Zach to bumble and bumble at this crucial point in our brand’s growth,” said Peter Lichtenthal, president, Bumble and bumble. “He has an essential breadth of experience in the professional salon industry, which will enable him to bring the best of Bumble and bumble business and culture to our network of extraordinary salons and retail partners.”

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