Hairdreams, The Doves Announce "Barbie Gets Glamorous" Winners

By Anne Moratto | 01/21/2013 12:31:00 PM

 

1st Place winner Christopher Dove Hairdreams hair extensions announced the winners of the Glam Your Barbie Campaign that launched in December in The Doves Studio in Santa Monica to help benefit The American Red Cross in Hurricane Sandy recovey efforts.  The salon staff glamorized their individual Barbie dolls using Hairdreams hair extensions and outfitted the dolls with their own designs. 

The following top three winners were awarded cash prizes from Hairdreams:

2nd Place winner Chris Rosario 1st Place $500: Christopher Dove,2nd Place $250: Chris Rosario,3rd Place $100: Melissa Felix.

“We are very excited to have reached more than half a million stylists and consumers with the Barbie Glam Campaign,” explains Christopher Dove.  “Besides being a great in-salon competition with great prizes that motivate the stylists it also brings clients into the salon for voting creating increased overall awareness of salon.”

Those who voted for their favorite Barbie were also winners.  Bonnie Radford in Los Angeles, won a $2,000 Hairdreams makeover at The Doves Studio, Santa Monica.

The auction for the Barbies to benefit The American Red Cross and its recovery efforts for Hurricane Sandy continues within the salon through the end of January. 

3rd Place winner Melissa Felix. www.hairdreamsusa.com

 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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