MS: Camille Albane currently has locations in Chevy Chase and a flagship in Boston. What factors influenced your decision to launch in those cities? Where will the next Camille Albane appear in the U.S.?
MC: Our CA flagship is on Newbury Street in Boston and our DESSANGE flagship salon is in Chevy Chase. We chose our Newbury Salon location because our headquarters are in Beverly MA and Newbury Street is a prime location in Boston, it made perfect sense. Our DESSANGE location, which has a Spa as well, has a wonderfully eclectic and International community, the demand for a luxury salon in the Chevy Chase area was evident. We are currently working on opening locations in the West.
The interior of one of the Camille Albane salons in Boston
MS: As a chain of luxury salons, how will the brand maintain consistency both nationally and internationally while satisfying the uniqueness of each market?
MC: Camille Albane is in 11 countries worldwide, established in 1994 and DESSANGE is in 41 countries, established in 1954. Our success story is proven in these countries because of our dedication to the hairdresser and global beauty. Our unprecedented techniques and training, our bi-annual collections and incredible marketing masters in the field allow for each market to have a team dedicated to each specific area. Also, salon teams are trained perfectly in the Camille Albane concept from our French training team. Our salon operation managers know exactly what defines CA and are constantly reinforcing that with the franchisee.
MS: Who is your American salon guest? Were there challenges establishing a French salon brand in the United States?
MC: A Camille Albane woman has that certain “je ne sais quoi”, a uniqueness all her own driven by her trendy, fashion forward lifestyle. We understand that women look the way they feel and our concept really allows the hairdresser to create that unique style, but with a luxurious French touch that she won’t find anywhere else.
We believe beauty is a universal language; our concept is well respected in other international markets and has immediately been well received in the US.
MS: What is your approach to retail? Do you set goals or institute incentives for your salon professional staff?
MC: The products must be quality, professional and absolutely give results. A client must feel excited and happy with the product they are using as well as the hairdresser. It is the hairdresser’s responsibility to inform the client of the benefits so the client understands them. We do give our staff incentives and set goals for selling product because if a client isn’t buying her products at our salon she is certainly buying it somewhere else. Motivation is fueled by incentive and passion allowing the professional hairdresser to sell what they believe in. Camille Albane products are exclusive to our salons, hairdressers sell something the client cannot get anywhere else making it easier to sell and maintain the client’s loyalty.