KALLISTA Beauty of Geneva, Switzerland, begins 2014 with the launch of its first two products, hand creams created especially for salon professionals, through five distributors across the USA. The five full-service distributors launching KALLISTA hand creams during the first quarter of 2014 include:
• Princess Salon Services (San Antonio, TX)
• Salon Services NW (Renton, WA)
• GOLDWELL New York (Rochester, NY)
• European Image Salon Supplies/EISS (N. Charleston, SC)
• Basset Salon Solutions (Anaheim, CA)
“We are thrilled with the reaction to KALLISTA from distributors and salon professionals alike,” says Linda Gillette Parodi, co-founder and Director of Sales & Education for KALLISTA. “As we travel the country detailing with our Distributor Sales Consultants, we continue to witness their excitement about KALLISTA and the possibilities of helping their customers enjoy their chosen career even more by taking care of their hands and themselves.”
The overall mission of KALLISTA is to look after those who make others look more beautiful.
The initial KALLISTA products to launch are two hand cream formulas, created for salon professionals whose hands are in water and chemicals daily, as well as endure high heat. These KALLISTA products were formulated in Europe (France and Switzerland) and tested with European and American hairstylists. They are produced exclusively in the U.S., with no parabens, silicones, petrochemicals, phthalates or synthetic fragrances.
KALLISTA Daily Hand Moisturizing Cream for Creative Hands is designed for everyday hand care. Its fast-absorbing formula rebalances hands leaving them moisturized, revitalized, non-greasy, supple, soft and protected during repeated washing. Available in 2.5 oz. tube, 9.5 oz. pump bottle and 17 oz. pump bottle for back-bar use.
KALLISTA Intensive Moisturizing Cream for Creative Hands offers a rich emollient formula to immediately comfort dry, dehydrated and overworked hands. The formula deeply nourishes, providing long-lasting benefits. Hands appear radiant, youthful and smooth, following use. Available in 2.5 oz. tube.
“KALLISTA’s goal,” says co-founder and managing director George Frantzis, “is for each of our products for professionals to be innovative, and developed with a complete understanding of their needs. In selecting our full service distributors, we look for companies that match our own dedication to the professional, and share our entrepreneurial spirit.”
For more information about KALLISTA products, visit www.kallistabeauty.com