DECLÉOR and CARITA have been integrated into L'Oréal’s Professional Products Division, a category the company has been a key player in for over 100 years. With a strong existing brand portfolio and presence in hair and nail salons across the U.S., the acquisition of DECLÉOR and CARITA marks L’Oréal’s entry into exciting new distribution channels within the professional beauty market including day spas and resort and destination spas specializing in skincare. The acquisition of these two brands also reinforces L’Oréal’s deep commitment to the professional beauty community.
Both global brands bring with them a rich heritage in professional skincare, offering a holistic approach to beauty. Founded in 1974, DECLÉOR is widely recognized as a leader in aromatherapy skincare offering products and treatments that harness the power of essential oils and plant extracts that heighten the senses, promoting relaxation and well-being. CARITA, created by the legendary CARITA sisters more than 60 years ago, is a brand dedicated to transforming, reinventing and enhancing the beauty of women today, offering a catalogue of luxurious skincare products with an expertise in anti-aging treatments.
About L’Oréal USA
L'Oréal USA is the largest subsidiary of the L'Oréal Group, the worldwide leader in beauty. L'Oréal USA manages a portfolio of 28 iconic global beauty brands, including Clarisonic, Essie Cosmetics, Garnier, Giorgio Armani Beauty, Kérastase, Kiehl’s, Lancôme, L’Oréal Paris, Maybelline New York, Redken, Soft-Sheen Carson, Urban Decay and Yves Saint Laurent Beauté. In addition to corporate headquarters in New York City, L'Oréal USA has Research & Innovation and Manufacturing & Distribution facilities across seven other states including Arkansas, Illinois, Kentucky, New Jersey, Ohio, Texas and Washington with a workforce of more than 10,000 employees. For more information, visit www.LorealUSA.com