IT’S ALL IN THE DETAILS: A LEGISLATIVE UPDATE: Monday July 23, 11 a.m. to 12:30 p.m., Pavilion B Conference Room.
Steve Sleeper, executive director of the Professional Beauty Association, Pam Busiek, president and CEO of ICMAD and John Hurson, executive vice president /government affairs Personal Care Product Council discuss how impending changes to laws regulating cosmetic products will impact all segments of the beauty industry.
PBA DISTRIBUTOR FORUM: Tuesday July 24, 8 a.m. to 10 a.m., Pavilion D Conference Room.
A two-hour session allowing distributors to share best practices in the areas of sales, client relationships, improved retail store experience and territory management.
JOIN THE SOCIAL MEDIA DEMOCRACY: HOW TO MANAGE CUSTOMER FEEDBACK IN THE SOCIAL MEDIA LANDSCAPE: Tuesday July 24, 10 a.m. to 11 a.m., Pavilion B Conference Room.
Social media allows for immediate customer feedback: positive and negative. A panel of professionals discusses how to manage this new consumer participation and handle negative online comments.
SOCIAL MARKETING: THE POWER OF SOCIAL TOOLS: Tuesday, July 24, 11 a.m. to 12:30 p.m., Pavilion D Conference Room.
Leading online specialists give tips on a variety of topics dealing with investing resources into social and online media and selecting and implementing the best platforms for your brand strategies.
PRIVATE LABEL: IS IT ALL IN THE PACKAGING? Monday, July 23, 1:30 p.m. to 3 p.m., Pavilion B Conference Room.
This collaboration between CPNA and Private Label Magazine explores the need for private label brands to compete with established brands in packaging, pricing and formulations. The conference covers sales data for private label personal care and beauty products and key factors to ensure private label success.
The Discover Beauty Program is an exclusive initiative of Cosmoprof North America (CPNA), and is returning for its sixth year of matching leading retailers with emerging beauty brands in 2012. Companies from all over the world must be selected to participate in Discover Beauty, ensuring an exclusive array of unique, cutting-edge brands that are sure to be the "next big thing."
Discover Beauty participants are provided with high-profile visibility and key placement on the show floor to help ensure they receive a high return on their investment, which translates into strong retail buyer partnerships. In addition, they’re guaranteed one-on-one pre-scheduled appointments with specialty retailers on the first day of the show.
All Discover Beauty brands are automatically enrolled for the 2012 Discover Beauty Award. This award is given to one brand, which is recognized for its creativity in concept, packaging and overall ability to succeed in this competitive retail market. The winner is selected by industry influentials, beauty editors and participating retailers. The Discover Beauty Award winner will be announced on the evening of Sunday, July 22, 2012, as part of a private reception. For a full list of the exhibiting companies read MODERN’s 2012 CPNA’s Discover Beauty Line-up Announced article.