Many companies launched new and/or expanded booths at the 2014 International Salon and Spa Expo (ISSE) in Long Beach, CA during January. From layout and signage updates to complete makeovers, firms invested in their image. Booths were judged by industry and non-industry peers on corporate branding, product presentation, exhibit personnel and booth design. Newcomer Herbalosophy took second place in Best Island/Peninsula Booth. Other winners included:

 Best Island/Peninsula Booth: Neuma (first place) | Herbalosophy (second place) | Earthly Body/Marrakesh (third place)

 Best Island Booth: Aveda (first place) | Brazilian Blowout (second place) | Moroccanoil (third place)

 Best Linear Booth: CAILYN Cosmetics (first place) | It Factor (second place) | Pedi Princess (third place)

 Learn more about Herbalosophy at their website