NovaLash Signature Studio Opens in Hong Kong

By Anne Moratto | 03/29/2013 2:49:00 PM


NovaLash announces the opening of a Signature Studio in the heart of central Hong Kong.  Located in the prestigious Loop building at 33 Wellington Street, Central, NovaLash Signature Studio provides a variety of lash extension services by specialized stylists, each of whom are certified and trained to customize the NovaLash look based on factors like clients’ unique eye shape, facial structure, and lifestyle.

 “We are the first Hong Kong-based lash extension studio that represents an American brand, with American-made lash extension adhesives that are safe and pure," says owner Cynthia Cheng. "We strive to educate the market here that eyelash extensions do not cause harm to your natural lashes if a NovaLash trained professional applies them at a NovaLash Signature Studio and proper aftercare is maintained."

 Sophy Merszei, NovaLash CEO, is excited about the second location of the NovaLash Signature Studios (the first opened in 2011 in the Siam Paragon Mall of Bangkok). “I am thrilled for Hong Kong consumers to experience the NovaLash guarantee: long-lasting, beautiful lashes applied with the utmost safety, all set in a tranquil, upscale environment,” says Merszei. “Our Signature Studios set industry standards and raise consumer expectations for eyelash extension services, and with the opening of our newest studio we will continue to reach new consumers in Hong Kong and beyond.”

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Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at


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