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ITVA Highlights

Are you watching? Are you voting? Wella's International Trend Vision Awards (ITVA) is going on RIGHT NOW in Monaco. The competitors just took the stage and votes from around the world are being cast to determine the viewers favorite.

YOUR VOTE COUNTS!

The competition is tough. There are 61 competitors from 34 countries presenting finishes in the two categories of COLOR and YOUNG TALENT.

The 1200 international visitors and press were treated to amazing presentations leading up to the contestant parade. Highlights (so far) have included:

Industry News

5 Reasons to Start Your Own Salon Suite (And Be Your Own Boss!)

It's one of the fastest growing segments in the salon industry -- salon suites. The concept is definitely a buzz-topic today, and everyone has their own opinion of whether or not this phenomenon is hurting the salon indsutry or helping some stylists find other roads to success. For those who fantasize about being their own boss and in control of their own money, the option of moving to a salon suite can be enticing.

Industry News

Farouk Adds Anna Cantu to Global Artistic Board

Farouk Systems is pleased to announce that Anna Cantu has been added to the Global Artistic Board. As a Farouk Systems platform artist, Anna continually sells out crowds at major hair shows across the country and has built a tremendous following throughout the United States and in Mexico. Anna’s hairdressing skills are now being recognized internationally as she has been appointed as one of the newest members of the Global Board.

Industry News

Tis the Season to Update Your Salon

With the holidays right around the corner, you don’t need the stress of unhappy patrons due to an unkempt salon. The change of seasons tend to sneak up on us, so how can you maintain the look and feel of your business, allowing you to spend more time decking the halls?

Industry News

Frizz Out, Body In: Introducing fobi Haircare

The brainchild of 4Beauty Internationalfobi is a new haircare and fast service smoothing treatment (no flat irons needed) that launched November 1, 2014 in the U.S. According to 4Beauty International's press release, "fobi is the result of six years of market research, technical R&D and testing. We are introducing to the hair industry what the client with 'humidity reactive, unruly hair' truly desires---to have curly/wavy/coily hair without the nuisance of frizz." 

Industry News

John Paul DeJoria Receives Humanitarian Award

John Paul Mitchell Systems announced that Co-founder John Paul DeJoria received the Humanitarian Award at The Dream Foundation’s 2014 Celebration of Dreams Gala on November 8th, 2014. The Dream Foundation honored John Paul for the significant impact he has made through vital contributions to Dream Foundation programs, helping dream recipients and their families since 2002.

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